Research on the Impact of Corporate Brand Value on Corporate Social Responsibility Investment from the Perspective of Stakeholders

This article uses the relevant financial data of China’s A-share listed companies from 2008 to 2019 as a research sample. From the perspective of stakeholders, this paper empirically examines the impact of corporate brand value on social responsibility investment. The research finds that brand value on social responsibility investment produce a negative impact, and the impact of brand value on the social responsibility investment of various stakeholders is heterogeneous. Through further analysis of the adjustment effect of the difference in the nature of equity and the proportion of independent directors, it is found that the negative impact of brand value on social responsibility investment is more significant in state-owned enterprises; In addtion, the higher the proportion of independent directors, the more obvious the negative effect of brand value on socially responsible investment.