Abstract: Ecological values are the value consciousness of ecological dimension in the social ideology. Ecological awareness can lead to profound changes in the way of thinking, ecological values can drive profound changes in the mode of practice, and ecological civilization can promote profound changes in the mode of development. In the new era, taking ecological values as the criterion to build an ecological culture system, we must constantly enrich the ecological culture at the material level, improve the ecological culture at the behavior level, construct the ecological culture at the institutional level, and strengthen the ecological culture at the spiritual level.