Abstract: With the continuous development of the housing-based real estate market, homeowner rights protection movements have been on the rise. The logic of "protect rights by raising conflict and distributing benefits through agitation" has steadily challenged the real estate market and the socioeconomic order. This study examines a homeowner rights protection case in G City, focusing on understanding the inherent behavioral logic and societal underpinnings of consumers' tendency in the real estate market to pursue homeowners' benefits through conflictive actions. This study explores the relationship between regulatory frameworks in the real estate market, the order within the real estate market, and societal development. Consequently, this study proposes governance strategies for homeowner rights protection in the context of the new economic normal and the subdued real estate market backdrop.