Abstract: Talents are of great significance for promoting the sustainable development of China's economy. Colleges and universities have abundant social public educational resources, and the accumulation of knowledge-based talents is a carrier of high-stock human capital. How to introduce, retain and cultivate talents is the main content of university faculty management. The establishment of an incentive mechanism is a key link to promote the alignment of talent needs with university management needs. This article will change the single incentive model, establish a Porter-Lawler comprehensive incentive model from multiple factors such as effort level, performance, rewards and encouragement, satisfaction and recognition to stimulate the internal drive of university faculty and promote personal and organizational development, research and exploration of the incentive mechanism in the management of university faculty under the current economic conditions.