Abstract: The essence of the discourse power construction of ideological and political theory courses in colleges and universities is to better promote the sinicization, epochalization and popularization of marxism. Supply side reform, through the research paradigm of the analysis of the market supply and marketing process and its performance evaluation, shows that there exists obvious structural imbalance between supply and demand in the current ideological and political theory class discourse construction, namely the discrepancy and insufficiency between the management and decision-making of the construction of the ideological and political theory class, theory, marketing theory production and public opinion feedback internal force. Therefore it is difficult to achieve real ascension in the process of practical teaching students in ideological and political quality of "feeling". To strengthen the construction of ideological and political theory class discourse, it is necessary to consolidate the sinicization of marxism and its main body status in the form of theory as the basis, to guide and help student set up the correct thought needs theory as the guiding principle, actively promote the reform of ideological and political theory class supply side, and promote the ideological and political theory course in education management system, construction of theory system, promotion system and public opinion feedback system. We must strengthen the construction of the ideological and political theory class discourse, strategic management ability, continuous production capacity, supply and after-sales service, so as to realize the ideological and political education and student demand between organic docking.